Superdry Shoulder Bags

The Superdry brand is quite unlike many contemporary Sporting based iconic brands. It began life in the mid-1980’s offering a range of clothing and accessories which was heavily inspired by classic American retro styling. Despite their low key approach to advertising, they have managed to achieve a high popularity rating. Superdry were also one of the few companies of its type which make use of ‘Engrish’ which is a mixture of English and Japanese as a part of its visual branding strategy. Amongst their product range are a collection of Shoulder Bags which show this unusual branding method in action.